74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online rankings statistics, we found out that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

15 Percent Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective customers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly generally prosper, review sites help make certain of that.

Source: Statuslabs

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have exceptional and great ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize An Organisation

This stat is among many that show the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for companies with a best five star ranking.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Because the huge bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

People Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

70% Of Consumers Choose To Find Out About A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

American Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers