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Over Half Of People Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Favorable Reviews Encourage 68% Of Customers To Use Local Businesses
Since the vast bulk of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Most Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating actually helps your overall score.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When clients have to pick a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
83% Of All Young Buyers Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all customers to post a review on their business.
Source: Brightlocal
Reviews Posted On Twitter Can Increase Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat customers fairly typically succeed, review websites help make sure of that.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone