52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews remain without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Shared On Twitter Can Help Boost Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads select to pay attention to customers' recommendations online.

Source: Statuslabs