60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation doesn't affect just the consumers. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have good and outstanding ratings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

American Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Given that the huge majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your consumers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of consumers' recommendations online.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When consumers need to pick a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general appeal of a site can only presume when it concerns trust.

Source: Review Trackers