95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require customer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your consumers develops trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not affect just the clients. Prospective team members also look at ratings and read reviews.

Source: Deloitte

90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz