Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider

When clients have to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is among many that highlight the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for companies with an ideal five star ranking.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are likely to rely on a local business.

Source: RevLocal

Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Posted On Twitter Can Help Increase Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

If They Were Asked, 77% Of Clients Would Probably Leave A Review

More than a 35% would post a review to notify others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have great and outstanding scores. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Over Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias