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Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Normally, 142 million consumers go to Yelp monthly. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a website can just presume when it comes to trust.
Source: Review Trackers
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
When clients need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of client reviews stay without a response. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers
If A Company Manages To Fix Issues Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Company
Customers do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact utilize them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
89% Of Clients Read A Companies Reactions To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'very influential'.
To show the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks