Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well generally flourish, review websites help make sure of that.

Source: Statuslabs

American Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

89% Of Customers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, individuals choose to read reviews on their mobile devices.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company

This stat is among lots of that highlight the significance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a best five star score.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The better other users describe your product or service, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal