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91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as suggestions from loved ones.
Source: Brightlocal
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
82 Percent Of Consumers Check Out Review Websites Since They Wish To Buy A Service Or An Item And Want To Get The Truth About Business Services And Products.
Users come because they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'really frequently'.
Source: Trust You
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.
Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
30% Of Clients Feel Positive About A Business Which Responds To Online Reviews
Communicating with your clients establishes trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you may anticipate, clients who feel this way are going to invest more cash with a business.
Source: Statuslabs
The Typical Review Length Has Become 65% Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
United States Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
70% Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs