70 Percent Of Customers Choose To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they realize the massive impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a physician.

Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two thirds of companies have good and awesome rankings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Many Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews Across The World

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the large majority of consumers check out reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation does not impact simply the clients. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel