One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to client review data, a tremendous 19% of customers constantly trust online reviews and never a buy without checking out reviews first.

Source: Statista

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation doesn't affect just the consumers. Potential team members likewise look at rankings and read reviews.

Source: Deloitte

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as guidance from family and friends.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and outstanding ratings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider