67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When consumers need to pick a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

83% Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use An Organisation

This stat is one of many that illustrate the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your customers happy is more vital than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for services with an ideal five star ranking.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95% Of Unsatisfied Customers Will Return To A Business If A Company Deals With Problems Rapidly And Efficiently

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Only 6% Of Customers Don't Rely On Customer Reviews At All

According to consumer review stats, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews first.

Source: Statista

74% Of Regional Companies Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores statistics, we found out that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center