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A Lot Of Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score really helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online scores stats, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to customer review statistics, a whopping 19% of consumers always rely on online reviews and never a purchase without reading reviews initially.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of All Young Shoppers Were Asked To Give A Review Recently
Of those invited, 80% of clients did give a review. Overall, businesses have asked 66% of all clients to give a review on their business.
Source: Brightlocal
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now understand why consumer reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our purchasing decisions.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
89% Of Consumers Browse A Businesses Feedback To Reviews
Not only do a lot of consumers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista