Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of businesses have outstanding and awesome rankings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The better other users describe your services or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There is no way around it. Clients are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine