Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Company

This stat is among many that show the significance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your clients happy is more vital than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a best five star ranking.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall 2 out of 3 companies have exceptional and good rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

70% Of Consumers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements select to focus on clients' recommendations online.

Source: Statuslabs

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly typically flourish, review websites help ensure of that.

Source: Statuslabs

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the potential consumers are looking for. Practically a third of customers state composed reviews are the only function that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

Just 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to client review statistics, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews first.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

77% Of Consumers Would Likely Post A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium