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Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
15% Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible customers will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
Reviews Shared On Twitter Can Help Improve Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics show a business's reputation doesn't impact simply the clients. Prospective employees also take a look at scores and take a look at reviews.
Source: Deloitte
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of companies have excellent and great ratings. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating
This stat is one of numerous that highlight the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers happy is more crucial than ever.
57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked only for businesses with an ideal five star ranking.
Source: Brightlocal