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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business.
Source: RevLocal
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
If They Were Asked, 77% Of Clients Would Most Likely Post A Review
More than a 35% would post a review to inform others about their client experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
83% Of All Younger Consumers Were Asked To Give A Review Recently
Of those invited, 80% of consumers did leave a review. In general, companies have actually asked 66% of all customers to post a review on their company.
Source: Brightlocal
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating really helps your overall score.
According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Given that the huge bulk of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation
This stat is among many that highlight the value of online rankings. Now that news of consumer fulfillment travels this quick, keeping your consumers happy is more vital than ever.
57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked just for organizations with an ideal five star score.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have an enormous impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs