54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Score

This stat is among lots of that show the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients pleased is more vital than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with a best five star rating.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation does not impact just the clients. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

70% Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz