The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have excellent and good rankings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

82% Of Customers Visit Review Sites Due To The Fact That They Want To Acquire An Item Or A Service And Wish To Get The Truth About Business Products And Services.

Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as guidance from loved ones.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take notice of clients' recommendations online.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your consumers builds their trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation does not affect simply the customers. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte