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53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective consumers will not even think about working with a company they can't discover opinions about.
Source: Statuslabs
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
89% Of Customers Want To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, customers prefer to read reviews on their phones.
Source: Statista
77% Of Customers Would Post A Review If They Were Asked
More than a 35% would submit a review to inform others about their customer encounter and 24% would probably direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their choice making process.
Source: Podium
Reviews Posted On Twitter Can Help Boost Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats show the general popularity of a website can only go so far when it pertains to trust.
Source: Review Trackers
83% Of Clients Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on customers' suggestions online.
Source: Statuslabs