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63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management statistics show a company's reputation does not affect just the clients. Potential employees also look at ratings and read reviews.
Source: Deloitte
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Generally two thirds of companies have excellent and good ratings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
No matter how attractive your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
15% Of Customers Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of prospective consumers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to client review data, a whopping 19 percent of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.
Source: Statista
Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your customers establishes trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you might expect, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat customers honorably generally flourish, review sites help make certain of that.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
Online Product Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
More Than Half Of Clients Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista