72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There's no other way around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Almost a third of customers state written reviews are the only function that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a business's reputation does not affect simply the clients. Potential employees also look at ratings and read reviews.

Source: Deloitte

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

89% Of Consumers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, people prefer to read reviews on their mobile devices.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

70% Of Customers Choose To Learn About A Business Via Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

The Average Review Length Has Become 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Majority Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the importance of online scores. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with an ideal five star ranking.

Source: Brightlocal