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63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses really use them.
Although we now know why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an unassailable effect on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
89% Of Customers Like To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.
Source: Statista
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Typically 2 out of 3 businesses have exceptional and good rankings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management stats show a business's reputation does not impact simply the clients. Potential team members also look at ratings and take a look at reviews.
Source: Deloitte
Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to customer review stats, a massive 19% of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.
Source: Statista
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When customers need to pick a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of potential consumers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Reviews Published On Twitter Can Help Improve Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo