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91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business
Clients don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
15 Percent Of People Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of possible clients won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out much more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made rapidly.
Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general appeal of a site can just go so far.
Source: Review Trackers