88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

60% Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did post a review. In general, businesses have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective clients won't even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Reviews Published On Twitter Can Help Boost Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Just 6% Of Customers Do Not Trust Consumer Reviews At All

According to client review data, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a physician or a legal representative.

Young people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Business Manages To Resolve Problems Quickly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Business

Customers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra