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60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and ranking data reveal people value the opinion of peers more than any other material.
Source: Collective Bias
73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the statistics appear more authentic which is what the potential customers are looking for. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
70 Percent Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
89% Of Clients Prefer To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, people choose to read reviews on their mobile devices.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Many Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
United States Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz