74% Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings statistics, we learnt that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Posted On Twitter Can Help Boost Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a reply. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

83% Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the huge majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still require customer reviews. There's no skirting around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine