52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

89% Of Consumers Review A Companies Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

70% Of Customers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are looking for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to customer review data, a whopping 19% of consumers always rely on online reviews and never a make a purchase without reading reviews first.

Source: Statista

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

77% Of Customers Would Post A Review If They Were Asked

More than a 35% would post a review to educate others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista