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A Lot Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out much more reviews to get an idea of how business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
Reviews Published On Twitter Can Help Boost Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
70 Percent Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
83 Percent Of Customers Do Not Trust Advertising
The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of clients' suggestions online.
Source: Statuslabs
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score data show people value the opinion of peers more than any other content.
Source: Collective Bias
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When clients need to choose a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
More Than Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone