Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the vast majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would post a review to inform others about their customer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

The Majority Of Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Since They Desire To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Users come since they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs