67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When consumers have to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

15% Of Clients Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective customers will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Since the large bulk of consumers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Review A Businesses Reactions To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Younger People Were Asked To Leave A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we discovered that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Almost a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation does not affect just the customers. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte