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73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the prospective customers are looking for. Nearly a third of customers say written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.
Source: Fan and Fuel
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely often'.
Source: Trust You
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
Google Represents 57.5% Of All Reviews Around The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management stats suggest a company's reputation does not impact just the clients. Prospective employees likewise look at ratings and read reviews.
Source: Deloitte
United States Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of customer reviews stay without a reaction. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to focus on clients' suggestions online.
Source: Statuslabs