Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of companies have excellent and exceptional rankings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

83% Of All Young Customers Were Asked To Post A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are likely to trust a local business.

Source: RevLocal

Only 6% Of Customers Do Not Trust Consumer Reviews At All

According to client review data, a massive 19% of customers always trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective customers will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Business

This stat is among many that illustrate the importance of online scores. Now that news of client fulfillment travels this quick, keeping your consumers happy is more crucial than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for organizations with a perfect five star rating.

Source: Brightlocal

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.

Source: Review Trackers