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89% Of Clients Prefer To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
15% Of Users Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible consumers will not even consider working with a business they can't find viewpoints about.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as advice from family and friends.
Source: Brightlocal
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings statistics, we found out that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics show a company's reputation doesn't affect simply the customers. Potential team members also take a look at rankings and take a look at reviews.
Source: Deloitte
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers