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Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
The Typical Review Length Has Become 65% Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
95% Of Unsatisfied Consumers Will Go Back To A Business If A Company Manages To Solve Issues Quickly And Efficiently
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation doesn't affect just the consumers. Prospective employees likewise take a look at ratings and take a look at reviews.
Source: Deloitte
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as advice from family and friends.
Source: Brightlocal
30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews
Corresponding with your consumers establishes trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
83 Percent Of Customers Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on customers' suggestions online.
Source: Statuslabs
Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings data, we discovered that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Generally 2 out of 3 businesses have great and outstanding ratings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to customer review data, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Almost a 3rd of consumers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel