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63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a physician or a legal representative.
Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
American Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
15% Of Users Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
82% Of Consumers Visit Review Sites Since They Wish To Buy A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.
Users come since they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal