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More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats show a company's reputation doesn't affect just the clients. Potential team members likewise look at scores and read reviews.
Source: Deloitte
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a physician or an attorney.
Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
77% Of Clients Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to educate others about their consumer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to help other people with their decision making process.
Source: Podium
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online rankings data, we learnt that a business needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to client review stats, a whopping 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
95% Of Disappointed Customers Will Return To A Business If A Company Deals With Problems Quickly And Efficiently
Clients do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews go on without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
89% Of Shoppers Choose To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile devices.
Source: Statista
Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally 2 out of 3 companies have excellent and awesome ratings. Just 5% of businesses have a score below three stars.
Source: Brightlocal