70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the huge majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

72% Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how alluring your marketing is, you still need customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most credible source of suggestions. Online reviews normally carry the same weight as suggestions from loved ones.

Source: Brightlocal

Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

15% Of Visitors Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal