Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

If A Company Deals With Problems Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business

Consumers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

82 Percent Of Consumers Go To Review Websites Since They Wish To Purchase A Product Or A Service And Want To Get The Facts About Business Products And Services.

Review sites are locations that customers go to get the facts about a business, service or product . Users come because they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Reviews Posted On Twitter Can Grow Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

The Majority Of People Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a third of consumers say composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone