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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Consumers Choose To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, customers choose to read reviews on their phones.
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of businesses have good and outstanding scores. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential consumers will not even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Most Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista