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Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people understand the value of being informed. User-generated content has an unassailable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social reviews stats, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.
Source: RevLocal
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get a clear view of how business is really doing. Don't depend on that fact alone.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Given that the huge majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies really make use of them.
Although we now know why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online ratings statistics, we learnt that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal