Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

89% Of Individuals Choose To Read Reviews On Their Smart Devices

Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.

Source: Statista

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

83% Of All Young Consumers Were Asked To Give A Review Recently

Of those asked, 80% of customers did leave a review. In general, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics suggest a business's reputation does not impact simply the customers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings stats, we discovered that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the prospective clients are searching for. Nearly a third of consumers state written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

American Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista