Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Many Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating actually helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

89% Of Clients Read A Businesses Replies To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

89% Of Buyers Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Consumers Could Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your product and services, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal