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Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Income
Businesses that treat consumers fairly normally prosper, review sites help make sure of that.
Source: Statuslabs
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of client reviews remain without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Business
This stat is among numerous that show the importance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more vital than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked just for companies with a perfect five star ranking.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, customers prefer to read reviews on their mobile devices.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
US Buyers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal