73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential clients are searching for. Nearly a third of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Reviews Published On Twitter Can Grow Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation does not impact simply the consumers. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the huge bulk of consumers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82 Percent Of Customers Visit Review Sites Since They Wish To Buy A Service Or A Product And Want To Get The Truth About The Businesses Products And Services.

Users come because they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal