Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

United States Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have good and exceptional scores. Just 5% of businesses have a score below three stars.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as suggestions from family and friends.

Source: Brightlocal

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably usually flourish, review sites help make certain of that.

Source: Statuslabs

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When clients need to select a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport