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Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Customers Could Invest 31% More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Given that the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
Most Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating really helps your overall score.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
American Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.
Source: Statista
70 Percent Of Consumers Choose To Discover A Business Through Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal