Google Represents 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings data, we found out that a company requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats show the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Score

This stat is among numerous that illustrate the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for companies with an ideal five star rating.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

89% Of Consumers Want To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile browser, most people prefer to read reviews on their mobile devices.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center