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70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have an enormous effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% boost.
Source: RevLocal
89% Of Customers Read A Businesses Reactions To Reviews
Not only do the majority of customers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
95% Of Disappointed Clients Will Return To A Company If A Company Takes Care Of Issues Quickly And Efficiently
Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
No matter how captivating your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings data, we discovered that a company requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal