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95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Clients Browse A Businesses Responses To Reviews
Not only do most shoppers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Over Half Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
Google Represents 57.5% Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of All Young People Were Asked To Give A Review Recently
Of those invited, 80% of customers did post a review. Overall, businesses have actually asked 66% of all customers to give a review on their company.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
98% Of Yelp's Site Visitors Bought From A Business They Found On The Site
Typically, 142 million customers visit Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat consumers fairly generally prosper, review sites help make certain of that.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Because the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal